When you think of a “bad guy,” what comes to mind? Someone sitting alone hunched over a keyboard in a dark hoody in a dark basement with fast typing fingers and maybe sporting a three-day-old beard? And what do you picture this anti-social “bad guy” doing? Are they only going after huge corporations and corrupt politicians? Nope! But that is what pop society has been assuming cybercrime is and that the everyday individual or smaller organizations aren’t being targeted.
The reality is that many of the faces of modern cybercrime don’t look like what we have read in fictional books and seen on tv and in the movies. These cybercriminals are much harder to spot because “they look a lot like legitimate businesses than you might expect,” Hubspot reported. “The work they might do day-to-day to steal personal information and disrupt businesses is pretty boring.”
So why do they hack? Money! Cybercrime has cost the world just under a trillion dollars in 2020.
The fact is that your Personal Identifying Information (PPI) is just like a currency. When stolen and aggregated, PPI can be sold for a hefty profit and “it’s a lot easier to try to get into your business’s data than to try to gather their own to sell.” Many websites sell aggregated collections of email addresses and passwords that have been gathered from past data breaches. From there, all it takes is a bit of unsophisticated scripting to use these emails and passwords to try to log into different websites across the internet.
“These folks aren’t looking to hit the biggest, most valuable businesses. It’s a case of quantity over quality.” These villains take a few thousand emails and passwords and see how many of them work out against high value services (such as email providers or CRMs) to see what data can be pulled out of those accounts to sell or how they can use those accounts for phishing emails or ransomware.
Look at the statement released by Darkside, the group whose ransomware attack brought down the Colonial Oil Pipeline and caused gas prices to spike in May this year. They released: “We are apolitical, we do not participate in geopolitics, do not need to tie use with a defined government and look for other motives. Our goal is to make money and not creating problems for society.” They want cash flow not world domination.
Hubspot reported in a blog last month written by Ryan DiPetta, “A lot of hackers look and behave like legitimate businesses, even if they do illegitimate things. Maybe they work a regular nine to five schedule. Maybe they take vacations with their kids. They’re trying to build a business just like you, too … but their business is built on theft and exploitation of your business and the data and trust of your customers.”
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